Sophiah Boardman

Puppy Love Auburn

Content Marketing Group Project

Created a marketing strategy to effectively reach the chosen target audience with the message. Planned, filmed, and edited a long-form YouTube video. Collaborated with local influencers (with a similar target audience) to increase awareness of the video. Used YouTube Ads to increase audience reach. Analyzed video performance to inform future marketing strategy.

Digital Marketing Class

Spring 2025

Final Video (Posted on YouTube)

Storyboard for Initial Video Idea

sophiah boardman content marketing storyboard for youtube video

Carousel Post & Video Short for Instagram Collab (@barstoolauburn)

The first photo in the carousel is the featured collab; the other photos were contributed by their followers and staff. Barstool Auburn does a weekly event called Good Boy Friday where the page highlights local dogs.
When the video short was first posted, it could be found on both Barstool Auburn and Puppy Love Auburn’s page; however, the video is no longer featured on Barstool Auburn’s page. The video can still be found on Puppy Love Auburn’s page (@puppy_love_auburn).

Content Marketing Project Debrief

Content Marketing Project Puppy Love AuburnDownload